Make Higher Profits Changing Oil with Amsoil

Earn more money by doing less work with 25,000-mile oil changes

The oil change business is becoming a cut throat business with shrinking profit margins and less customer loyalty. There is a simple answer to this and if you're ready to investigate a proven method to make more money in the oil change business then please read on.

Who am I and why should you listen to me? My name is Steve Tarini and not only am I an authorized Amsoil Dealer with over 30+ years of mechanical experience including cars, trucks, motorcycles and even airplanes I have also profited greatly within the oil change industry.

Before I get into the details of making money in this business I will mention this up front; if you have doubts about extended drain intervals or you're just a firm believer in changing oil every 3,000 miles and you always stick to manufacturer recommendations then this opportunity is not for you. 

I don't want to waste anyone's time because this article is not about convincing you that you can go 25,000-miles or 1 year between oil changes.  Nor is this article about starting a debate over warranties because oil change intervals are not following the owners manual recommendation.  If you need or want further information on these topics please feel free to read other articles on this site or contact me directly to answer specific questions.

Back when I operated my own oil change business I wasn't having much luck with petroleum based products.  Then one day I figured it out and realized all I was offering was the exact same product as everyone else.  There is nothing unique about Pennzoil or Castrol or even Valvoline.  They are all basically the same product offering the same useless benefit of having to change it every 3,000-miles.

How Amsoil Drove my Profits through the Roof

Getting customers wasn't that difficult, what was difficult was getting them to come back to my shop for every oil change.  You see regardless of how great our service was all we were doing was selling a commodity.  A simple commodity that anyone can get at just about any quick lube in the country.  In order to keep my customers I needed to come up with something the quick lubes wouldn't do and after some pain staking research I found out what that was.  And that answer was Amsoil Synthetic Lubricants, the quick lubes wanted nothing to do with Amsoil because they felt threatened by the high quality and the reputation that Amsoil commanded in this industry.  Quick lube owners are well aware that once people switch to Amsoil they never go back to petroleum oil and costly 3,000-mile oil changes. 

I went from making about $150.00/day to over $400.00/day switching my customers over to Amsoil.  Plus I was able to eliminate most if not all my advertising because now my customers were advertising for me by telling all their friends.  Nothing beats word of mouth advertising and this is just one more benefit to selling Amsoil.  By the way my advertising budget was about $200.00/month, not a lot of money but it looks a lot better in my bank account then it did my advertisers.

Extended Drain Intervals Saved my Business

After doing some extensive testing of Amsoil in my own personal vehicle (this test took over 1 year to complete) and getting educated about synthetic lubricants I made the decision to offer Amsoil's extended drain motor oils to my customers.  There were two things I found out immediately.  First, my customers trusted my judgment and recommendations especially when they heard how extensively I tested Amsoil in my personal vehicle.  Second, my customers were more interested in saving time then they were money and I will explain why in just a minute.

Shocking Discovery

Part of my research was talking to quick lube owners about extended drain intervals and particularly Amsoil.  The reaction I received was not only shocking, but down right unethical.  One quick lube owner, who's name will go unmentioned, stated that he never wanted his customers to find out they can go that long between oil changes.  He didn't have a problem with Amsoil because he knew it was great oil and they can easily achieve 25,000-mile intervals, he just didn't want the whole world to find out about it.

From an ethical standpoint I don't think anyone should be hiding factual information from the consumer and this quick lube owner was determined to keep Amsoil out of his business.  In fact most of the national quick lubes are in bed with some of the biggest oil companies in America.  These companies throw so many perks at the quick lubes they would be slitting their own throats by promoting Amsoil even though it's a direct benefit to the consumer. 

What's really sad is quick lube owners would actually make more money seeing their customers less often with Amsoil, but the politics of big oil simply won't allow this to happen.  Not only have the big oil companies brain washed the consumer into thinking they need to keep changing their oil, but they also have convinced the quick lubes to keep shoving this message down our throats.

Usually Doing the Exact Opposite of your Competition is the Key

If everyone is doing the same thing then everyone is probably making about the same profit.  All of my competitor's were offering 3,000-mile oil changes for about $29.95 and of course there are always a few shops around that offer the good old $19.95 special.  We aren't going to talk about these guys because they have to be using some of the worst bulk oil out there.  They're really just doing the oil changes to get you in the door to sell you a muffler and not to mention the potential damage being caused to your engine with the cheapest oil they can sell you.

My friends and associates thought I was crazy to start selling Amsoil oil changes for $89.95 and there was no way anyone would spend that much money on an oil change.  These same people have been my customers for over 14 years now and they wouldn't use anything but Amsoil. None of them have any intention of ever going back to 3,000-mile oil changes.

The higher price of an Amsoil oil change is actually less than the typical 4 oil changes a person gets every year.  If for example you drive about 16,000 miles every year and you changed oil every 4,000 miles you're still spending $120.00/year and not to mention 3 extra trips a year to the quick lube, it just doesn't make sense.  Not only will your customers save $40 bucks a year on oil changes plus about $150.00/year on fuel savings becasue of the increased miles per gallon.

Saving Time vs. Saving Money

Most are under the impression that people like to save money and for the most part they do.  However, I found out that money was not the motivating factor in selling Amsoil to my customers.  Saving time was far more important, in fact over 90% of my customers felt saving time was much more important and led them to their decision to switch to Amsoil.  Keep this in mind as you are thinking about offering Amsoil in your oil change business.  The price point of $89.95 is just an example of one of the many products Amsoil has to offer there are others with varying price points which we will discuss later.

Conclusion

Amsoil has more than just motor oils and higher profits can be earned from gear oils, transmission fluids, fuel additives, By-Pass Filters for diesels and much more.  Amsoil also has a unique program where you can become an Amsoil Dealer and purchase products at the wholesale pricing which will earn you commissions directly from Amsoil.  This does not count the typical 25-35% profit margins you will earn selling Amsoil to your customers.  For a more in depth analysis of Amsoil and what it can do for your business take the time to fill in the form on the left and we can send you additional information.  Or you can request information directly from Amsoil by filling in our Dealer Information Packet.